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PayPal Holiday
In the world of shopping algorithms and big-box stores, small businesses are finding it harder and harder to survive, especially during the holidays. So, PayPal decided to give five small businesses a chance to stand shoulder-to-shoulder with the industry’s biggest retailers on 5th Ave in New York City. We took over a city block of empty storefronts and created five elaborate, shoppable holiday windows that showcased these small businesses.
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